About
Hi, I'm Estelle Felix and my job is to make you look good.
After graduating with a Bachelor of Design from UNSW in 2012, I decided to pursue digital design. With roots in graphic design, I moved into a career in UX/UI design for websites and apps and worked at a digital agency in Sydney specialising in eCommerce for 9+ years. After moving to the Sunshine Coast for a lifestyle change and starting a family, I decided to go solo and begin Apex Studio. My passion for design has since moved into business visual identity with web design as a supplementary skill to help bring a brand vision to life and give it a public platform.
I love working with clients to help them discover the golden nugget at the core of their business, what makes them stand out, and to bring that to life both conceptually and visually.
